|
The
online content world is moving from free to pay at broadband speeds.
As consumers and businesses turn up broadband cable and DSL
Internet connections, broadcast media and hi-quality video is fast
becoming a valuable and sale-able commodity. Bluefin offers a complete
subscription management system with features such as recurring billing,
login authentication, and account expiration to bridge the gap from
free to pay content. A suite of pre-built and ad-hoc reports are
available to manage the success of premium or pay content websites.
The
key to a successful subscription-based website is automation. As
the site scales into the thousands of members, routine tasks become
burdensome and complex. Bluefin automates processes such as Welcome
Emails, Recurring Billing Notices, Declined Billing Notices, and
can even send out an email to members that choose to resign, extending
an offer to re-subscribe at a discount.
Bluefin
realizes that each subscriber is an individual; and that each individual
follows a subscription path through signup, content delivery, rebilling,
and some to resignation. With Bluefin's unique CRM (Customer Relationship
Management) tools, you can stay in touch with your customers by
defining automated communication processes triggered by individual
customer actions along their subscription life-cycle.
With
Bluefin, you can literally manage thousands of subscribers with
little or no additional work. Let the Bluefin system manage your
subscribers as you focus on what's most important to your customers:
your content.
|