In a mere week, millions of Americans will be sitting down for turkey, stuffing, mashed potatoes and gravy, followed by a nap, football and everyone’s favorite pastime – holiday shopping.
It takes lots of planning to pull off Thanksgiving dinner, but did you know that your shopping list can be purchased online and delivered to your doorstep in 1-2 days – if not within hours of making your purchase? Let’s check out some of the unique offerings you can purchase and have delivered with a few clicks of your mouse.
- Organic Opal apples for your homemade pie. GrubMarket, a whole-foods grocer based in California, lets youplace your online order for organic, vegan and non-GMO foods, with free delivery nationwide for orders over $39.
- Plump turkeys and hams. Honey Baked Ham delivers turkey, ham and all the sides right to your doorstep or you can have orders delivered to your distant loved one. The company ships anywhere in the U.S.
- Wine, beer and spirits. Do you find yourself craving an after dinner nightcap to calm your relative-induced nerves, but forgot to stop at the liquor store? Believe it or not, companies like Drizly Inc. – where your online beverage order is delivered to your doorstep within an hour – exist for exactly this reason.
And while most people are still prepping for Thanksgiving, we know there are plenty already starting their Christmas decorating and shopping. Of course, you can buy gifts online but now, California residents can also rent a live Christmas tree and have it delivered directly to their home.
The Living Christmas Company literally delivers a potted Christmas tree to the doorstep. After the holidays, the company picks up the tree and it is returned to the Living Christmas Company nursery, where it continues growing until next year. The newly formed company currently serves only California but plans to expand into other states.
For consumers, Ecommerce options simplify the holiday shopping madness. For retailers, selling goods online opens up lucrative channels for additional spending that go way beyond customers walking through the doors of a store to purchase.
The success for online sales used to be measured by the results of Cyber Monday, but now, the cyber holiday shopping season starts long before then. According to Adobe’s 2015 Digital Index Online Shopping Prediction, online sales will reach a record $83 billion in the U.S. this year during November and December. That represents an 11% increase over last year. And it’s a serious business for retailers – no tinkering with the Ecommerce strategy during the holiday season.
“Any changes you make right now, even if they’re “good” ones, could do more harm than good,” stated Neil Patel, Forbes. “Yes, a responsive checkout process will probably help sales, but what if you accidentally disable the entire functionality of checkout? That would make for a…black Black Friday.”
The other thing that will make for a black Black Friday? Fraud. There are many ways that retailers can protect their online shopping channels – from AVS checks and technologies like transparent redirect and tokenization. And solutions like PCI-validated P2PE actually encrypt data at the point of sale (think retail, mobile and call center) so that if there is a breach, the thieves can’t get any card data. Which, if they did, could be used online to fraudulently purchase.
So enjoy the holidays just a little bit more this year by kicking back, putting your feet up and doing all of your food, spirit and gift shopping online!