By Tim Barnett, Chief Technology Officer, Bluefin
At Bluefin, we embraced Salesforce a couple of years ago and it was one of the best decisions we have made as an organization. Our “corporate workflow” has improved, we work far more efficiently as a team, and it has given us much more insight into our business metrics. We are invested in “The Cloud” and are not looking back.
Unless you have been living under a rock for the past few years, you know that SaaS (Cloud) and mobile payment solutions are the driving forces in much of the recent innovations in payments. It is the hot space. It is where the investments are being made because of the flexibility and rapid delivery of value it allows.
However, for all the promise of the Cloud, there is still a fair amount of push-back on just how secure the Cloud really is, especially when it comes to payments.
Last year, CIO magazine published an article citing that the majority of companies “trust” the Cloud enough to use it. But, 56% of companies are unwilling to put credit card data in the Cloud. Think about that for a second…More than half of all companies are unwilling to put credit card data in the Cloud.
That sounds like a good problem to solve.
Today Bluefin announced the release of our PayConex payment platform for Salesforce on the AppExchange. We took what we learned developing to Salesforce over the past couple of years, and our expertise in payments and Point to Point Encryption (P2PE) (see our August 12th Press Release), and brought them together in Salesforce’s App Exchange.
With the simple addition of an encrypted keypad (with optional MagStripe reader), credit card transactions in Salesforce are now protected using the same 3DES/DUKPT security found in debit card Pin Pad’s and ATM Machines.
What does this mean and why does it matter?
It means the encrypted keypad/Magstripe reader protects (encrypts) the credit card data inside the device before it enters the user’s computer. The credit card data is decrypted inside one of Bluefin’s PCI/DSS compliant data centers. The payment journey through the Cloud is protected.
This matters because any company using PayConex for Salesforce from the App Exchange (with the encrypted keypad/Magstripe reader) is no longer transmitting cardholder data. Data is protected, PCI scope is reduced, and the corporate security officer is very happy.
(By the way, the App is free. Check it out! https://appexchange.salesforce.com/listingDetail?listingId=a0N30000000q5FXEAY)