It’s July, and much to the dismay of children and vacationers alike, the whispering of back to school sales has already begun. It’s easy to put off thoughts of purchasing fall sweaters and Trapper Keepers when your days are spent eating ice cream and swimming, but let’s face it folks, it’s that time of year again – and retailers are ready!
Back to school shopping has almost become a season onto itself for merchants – starting in mid-summer and running all the way through the end of the fall. This season is a huge boom to Ecommerce retailers – the National Retail Federation’s Back-to-School Trends 2011 Survey found that the typical online, back-to-school shopper will spend an average of 40% more than the in-store shopper.
And as with the holiday season, retailers are now looking at new ways to woo customers. A tried and true tactic for the holidays, free shipping for back-to-school has become almost a must-have for Ecommerce sites in this space. According to a PriceGrabber survey, 74% of consumers chose free shipping as the top retailer tactic that would entice them to make a back-to-school purchase this year. Sales followed as the second tactic, at 72%. In 2012, back-to-school K-12 and college sales were expected to reach $68.8 billion, second only behind the winter holiday shopping season.
Falling in step with those well-proven and successful tactics, schools and universities have implemented online payment options on their school websites, giving parents and students options to pay for lunches, school supplies, uniforms, and tuition online. All of these options make it easier for the consumer, but as a merchant, you do not want to miss the bus when it comes to capitalizing on these trends.
Bluefin Payment Systems provides merchants an all-in-one payment processing solution, providing merchants with a PCI-DSS compliant, fully loaded payment gateway, PayConex, that offers debit/credit card and ACH processing, recurring and subscription billing, electronic check acceptance, and security features such as Point-to-Point Encryption (P2PE), tokenization and transparent redirection. PayConex features a virtual terminal that merchants can use to process transactions from any PC, any time – or choose from our encrypted mobile or POS swipe solutions.
So start getting ready for that yellow bus today – and enjoy the rest of your ice cream!