IRCE 2013, the world’s largest e-Commerce trade show and conference, kicked off in Chicago yesterday – and this year’s theme, “Breaking the Barriers toward a New Retail Economy,” tackles the social, mobile, global and interactive changes that e-commerce is bringing to a new retail economy.
The IRCE is breaking down its own barriers by bringing a new focus to the light of e-commerce – the world of non-profit. Actively courting this industry, the IRCE is featuring leaders from the non-profit sector, including Craig Oldham, VP of Digital Engagement for the Red Cross of America, who spoke this morning on the importance of e-Commerce to fundraising efforts.
Natural disasters such as Hurricane Sandy or the recent tornados in Oklahoma will continue to occur, and non-profit organizations not only see the need to get savvy in engaging visitors to their website, they must make it easy for those visitors to donate online. Oldham discussed how enhancements to the Red Cross website just months before Hurricane Sandy hit allowed them the success of a 100% increase in their traffic. Ultimately, all non-profit organizations want to be prepared before disaster hits – and yes, that means stepping into the e-commerce world with the option of online payments for their donors.
Bluefin Payment Systems – a leader in payment processing in the non-profit and faith-based industries – knows that these organizations subsist primarily on online donations. Internet payments are increasingly popular, and Bluefin offers a secure, online pay page where donors can enter their credit or debit card information and make a donation. It is backed by the Bluefin payment gateway, PayConex, giving non-profits top-level, PCI-compliant security. It is fast, easy, and secure, giving donors convenience and flexibility.
That’s not only breaking down barriers – that is busting into the world of e-Commerce!