Like many industries, the advent of new software as a service (SaaS) applications and the migration to the Cloud have brought changes for Independent Software Vendors (ISVs). By its nature, the SaaS business model allows companies to lower costs and streamline operations. For ISVs specifically, moving over to SaaS/Cloud enables:
- Faster time to market and productivity, allowing ISVs to quickly build and deploy new cloud applications and services
- Applications out to multiple customers, providing economies of scale while allowing customers to only pay for what they use
- Access to computing power when needed – in a public or private cloud environment
SaaS and Cloud are creating new business models for ISVs, where there is a greater focus on technological changes and innovations. One of the benefits Bluefin offers our ISV partners is the integration of our payment gateway into their software platform. Offering payments is an innovative way for ISVs to expand their product line, while increasing customer stickiness and preventing migration. Learn more about how Bluefin works with ISVs.