The Dentist Group, Curve Dental and Bluefin

The Dentist Group’s Story

San Francisco-based Dr. Joshua Berd, DDS, has been a dentist since 2010 and opened his own practice, The Dentist Group, in July 2016. Inspired by the technological advances he saw happening within his own city, Dr. Berd looked to create a dental practice that incorporated everything he loved about technology and office administration.

Having practiced within other offices before opening his own, Dr. Berd’s biggest challenge was going from a “grass roots” type of system, where he did many of the manual, daily tasks necessary to run a business, to finding the right technology that could take on these tasks and create efficiency and consistency within his practice and most importantly, for his patients.

After much research and due diligence, Dr. Berd found Curve Hero by Curve Dental, a cloud-based dental software platform for storing patient records, digital x-rays, and accounts – and specifically designed for managing a dental practice from anywhere, whether it be the office, home, or beach.

This design was the perfect fit for Dr. Berd’s modern practice. While Dr. Berd was working out of one location and setting up his new practice, having cloud-based capabilities allowed him the flexibility and convenience to run his business, review reports, adjust patient records and manage billing and collections from wherever he was. Additionally, he incurred no up-front costs when setting up his new office that are associated with purchasing servers.

Dr. Berd, through a colleague’s unfortunate experience, also saw the true value of using Curve Dental’s platform, and what it would be like if his business was not cloud-based. Two of his colleagues had opened up a new practice and their building had a fire. Water damage caused by the sprinkler system destroyed the new office, forcing the dentists to close and search for a temporary space while repairing their practice.

“I offered my colleagues the use of my office temporarily, and one of the things I suggested to them was to consider cloud-based dental software because these kinds of things, although rare, do happen. Had they been using Curve Dental to manage their practice, all they would need to do is come right into my office, log in through the website and you are right there,” said Dr. Berd.

Curve Hero and Bluefin – An Ideal Solution for The Dentist Group

“Dr. Berd is both a talented clinician and a driven business owner. His practice is ideally located among some of the biggest tech giants in the world,
whose employees look for technology to simplify everyday tasks, like going to the dentist. To meet their expectations, Dr. Berd has been incredibly successful in wrapping Curve Dental and Bluefin around his unique work style and brand. Obviously his patients have responded favorably and his practice is booming. We’re honored to be a part of another success story.”
Andy Jensen, VP Marketing, Curve Dental
Implementing Curve Dental’s software and Bluefin’s integrated payment option has helped Dr. Berd turn his six operatory rooms into their own fully functional office. Each has its own computer, where the Curve Dental software can be easily accessed, along with Bluefin’s encrypted credit card terminal that hooks into the computer through a simple USB connection. So when a patient comes in for dentistry work, they can securely and conveniently pay for services right in the operatory.

“The computer serves as our merchant servicing tool as well as our cash register. We can send our patient’s claims to their insurance company right there from the operatory as well. So really, our patients don’t have to go upfront to check out, which can create a bottleneck at the front desk. I think that is one of the unique things that Curve and Bluefin has helped us do, is make each operatory its own mini office that is fully functional.”