Visit us at the National Retail Federation show, Booth #4051
NRF 2025: Retail’s Big Show’s upcoming theme is a game-changer (literally), as they prepare to dazzle the world of retail with game-changing technologies, trends, tours, and teachers. NRF invites attendees to not just learn about change, but become an agent of it, empowering retailers to leapfrog longheld limiting beliefs and false constraints.
Bluefin could not be more excited to be a sponsor this year. At booth #4051 you’ll find us helping retailers up their game by showcasing the future of retail technology in action.
But before we infiltrate the Big Apple with big breakthroughs, let’s take a look at how our technology is making waves in the retail sector, coupling uncompromising security with unencumbered flexibility.
The Security-Flexibility Paradox
Think about the typical retailer’s dilemma. On one side, there’s the ever-present threat of data breaches and the need for robust security. On the other, there’s the practical reality of seamlessly running a business that needs to adapt and evolve.
Traditional payment tokenization solutions have forced retailers into an unfortunate compromise – accept processor lock-in while losing control over their valuable transaction data. This trade-off has become increasingly unsustainable as retailers expand their digital footprint and consumer payment preferences continue to diversify.
The stakes are even higher for retailers expanding their omnichannel presence. Each new way to pay – whether it’s contactless terminals in stores, mobile apps, or online checkouts – introduces fresh security considerations. Many retailers have found themselves in a difficult position: maintaining relationships with underperforming payment processors simply because the complexity and cost of switching seems overwhelming.
For modern retailers, finding a solution that delivers both unassailable security and operational freedom has become increasingly crucial.
ShieldConex® Orchestration: Reimagining Payment Security
Imagine a payment security solution that doesn’t just protect your sensitive data – it converts payment data as well as PII data into secure tokens without ever storing the original information. ShieldConexⓇ is doing just that by redefining payment security through vaultless tokenization technology.
Vaultless tokenization is particularly important for larger and fast-growing retail businesses handling significant volumes of data because it can help to avoid performance issues. Additionally, it can help businesses comply with data sovereignty requirements more easily.
With format-preserving encryption, ShieldConexⓇ creates an impenetrable shield around your payment ecosystem. And Bluefin’s Decryptx® encrypts data at its source, ensuring sensitive information never appears in its vulnerable clear-text form.
So what does all of this mean for you? Well, your sensitive data remains protected from the moment it enters your ecosystem until long after the transaction completes. Meanwhile, your compliance burden shrinks dramatically – because you can’t breach what you don’t store. Welcome to the future of payment security, where protection doesn’t mean compromise.
Breaking Payment Processor Dependencies
ShieldConex® exists, in part, to put power back in retailers’ hands. By pairing ironclad tokenization with complete processor independence, ShieldConexⓇ gives you unprecedented control over your payment ecosystem while maintaining fortress-level security for your sensitive data.
Imagine the business agility of:
- Seamlessly sharing tokens across your entire organization
- Breaking free from processor lock-in
- Switching payment processors effortlessly
- Reducing PCI and PII footprint
- Running transactions through multiple processors simultaneously
- Scaling payment operations while maintaining rigorous security standards
ShieldConex® transforms payment processing from a business constraint into a strategic advantage, enabling you to optimize your payment infrastructure with complete freedom and bulletproof security across all channels and transaction types.
Powering Your Payment Evolution
Modern retailers need more than just powerful technology – they need the autonomy to seize opportunities the moment they arise. ShieldConex® Orchestration dismantles the rigid processor relationships that have historically limited payment strategies, empowering businesses to build exactly the payment ecosystem their customers demand.
Breaking free from processor lock-in opens up a world of strategic possibilities. Retailers gain the power to:
- Rapidly respond to emerging market trends, enter new geographical markets, adopt innovative processing technologies, negotiate more favorable rates, and create customized multi-processor strategies that maximize operational efficiency
- Seamlessly integrate new payment processor relationships
- Quickly adapt to evolving consumer payment preferences
- Gain negotiation leverage through strategic processor switching
By decoupling payment processing from traditional constraints, retailers are well equipped to not just adapt to the future of retail, but actively shape it. This approach ensures businesses remain agile, innovative, and responsive—all while maintaining the robust security foundation that modern consumers deserve and demand.
Your Hands-On Invitation to Innovation
Some say our solutions are so powerful you need to see them to believe them. We’ll do you one better. We’ll let you demo the game-changing power of ShieldConex® orchestration firsthand.
Come visit us at Booth #4051 in the sponsorship section to get your hands on cutting-edge smart POS devices from Sunmi and Newland, alongside P2PE-enabled devices from industry leaders PAX and Verifone. Experience the future of payment security right where innovation meets practical implementation.
Can’t wait to change your game? Get in touch to either set up an in-person meeting at NRF or hop on a call with us sooner to unlock your payment ecosystem’s true potential.
