Our heads are in the clouds, which isn’t such a bad thing. According to Synergy, in 2014 the U.S. cloud infrastructure services market grew at a pace exceeding 45% in 2014. Quarterly cloud infrastructure service revenues have reached $3.7 billion demonstrating that cloud infrastructure is clearly a burgeoning market. Rounding out the list of the top five leading cloud infrastructure providers was Salesforce, showing a 38% growth in Q2 of this year. At last year’s DreamForce event, Salesforce’s largest annual conference, Salesforce cited that 38% of their clients were looking for an integrated Salesforce payment app. Why Salesforce Integrated Payments? On June 18th, Bluefin will join thousands of our fellow Salesforce users at the New York World Tour Event, where we will be on hand to discuss our integrated payment solution for Salesforce, backed by PCI-validated point-to-point encryption (P2PE).
Payment processing is evolving. More and more businesses are expanding beyond the call center and retail countertops into mobile point-of-sale (mPOS) and e-commerce. In order for a business to run smoothly, retailers need a secure, efficient way to integrate all of their payment methods together.
With payment processing integrated into Salesforce, everyone from small nonprofits to large call centers can benefit by being able to collect revenue faster. Businesses can connect their customer data to one of the most important pieces of data in business – what your customer is paying you – with significant flexibility:
- Security of Card Data
- Processing of Payments in the Salesforce Interface
- Acceptance of All Payment Types
- Reporting and Import/Export Functions in Salesforce
- Increase in Efficiency and Revenue
As a Salesforce company ourselves, Bluefin understands the needs and requirements of Salesforce users, especially in payments. Bluefin provides a truly integrated payment solution right within the Salesforce interface.
Bluefin’s PayConex for Salesforce app offers a powerful and seamless application for any business using Salesforce and billing their customers for goods and services rendered. We provide the only payment processing app in AppExchange that enables both Card Present (Retail) and Card Not Present (CNP) processing for companies utilizing the Salesforce platform. And Bluefin is the only payments company offering processing backed by PCI-validated point-to-point encryption (P2PE) – a solution that encrypts data at the point of swipe or keyed entry in a PCI-approved P2PE device, preventing clear-text cardholder data from being available in the enterprise or merchant’s system.
One thing is clear: there’s a great deal of competition heating up in the cloud infrastructure space. Competition in this space is a good thing for everyone, and let’s hope it remains extremely competitive. Integrated payments is a huge differentiator. Most importantly, it really doesn’t matter whether this vendor or that vendor is making gobs of money. That’s only a sideshow. It’s about what cloud can do for businesses and innovation, and helping people succeed in a fast-paced economy. Check us out at next week’s event!
