If you’ve been in payments long enough, you know the story on alternatives. When PayPal introduced their service – it was disruptive. Imagine being able to pay for goods with just your email address! Granted, you needed a payment instrument to back up a purchase, but gone was the need to type in card numbers on websites, etc. Since then, there have been a plethora of alternatives for person-to-person payments, mobile, and even traditional Ecommerce. Few have experienced even close to the popularity of PayPal, so where does the current interest in alternative payments lie? Well, according to “The New Payments Landscape: The alternatives go mainstream,” from the Lafferty Group and featured on PYMNTS.com, “As the traditional cash cow product line that is the credit card finds itself under pressure from regulators, credit risk and modified customer preference – particularly in developed markets – so lines such as debit and prepaid assume a greater presence in the product mix.” You can read more on the report here – and also, check out Bluefin as PYMNTS.com’s current featured innovator.