The Technology Innovation Program (TIP) recognizes and acknowledges merchants that take action to prevent counterfeit fraud by investing in EMV technology, specifically through purchasing, deploying and enabling EMV point-of-sale (POS) terminals. Participation in TIP allows qualifying merchants to discontinue the annual Payment Card Industry Data Security Standard (PCI DSS) validation assessment. Qualifying merchants can reap meaningful savings and have the opportunity to reinvest those savings into additional secure acceptance technology.
Effective 1 April 2015, Visa will expand TIP qualification to merchants that have invested in a validated point-topoint encryption solution. Qualifying solutions are those that are included on PCI SSC’s list of Validated Point-toPoint Encryption Solutions or independently validated by a PCI SSC Qualified Security Assessor point-to-point encryption company. Point-to-point encryption helps to secure a merchant’s acceptance environment by removing or devaluing cardholder data. Visa recognizes the security value this technology brings to the POS acceptance environment.