Bluefin Case Study
Main Squeeze Juice Company – On the Cutting Edge of Integrated Payments and Data Security
Bluefin and Main Squeeze Juice Company Integrated Payments and Security Partnership.
Founded in 2017, Main Squeeze Juice Company is a leading franchiser of a fast casual juice and smoothie bar concept that caters to the $639B health and wellness industry. Main Squeeze Juice partnered with Bluefin in 2018 for integrated payment processing and has adopted Bluefin’s premier data and payment security solutions, including PCI-validated point-to-point encryption (P2PE) for POS payments and ShieldConex® for the immediate tokenization of Personally Identifiable Information (PII) and payment information collected online. This case study details Main Squeeze Juice Company’s story and why Bluefin was a fit for their growing organization.
Case Study Overview
The founding of Main Squeeze Juice Company
Company evolution and growth amidst COVID
Why Bluefin integrated payments with encryption and tokenization
Customer benefits of the partnership
Future consumer payment preferences
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