Effective Date: 01 October 2024
About this cookie policy.
This Cookie Policy explains how Bluefin Payments Systems LLC (“Bluefin”, “we”, “us” and “our”) uses cookies and other tracking technologies to recognize you when you visit www.bluefin.com. You should read this Cookie Policy to understand what cookies are, why we use them, the types of cookies we use, the information we collect using cookies, and how to set and control your cookie preferences. If you have any questions about our cookie practices, please contact us at legal@bluefin.com.
To learn more about who we are, how we obtain and use your personal information, and what rights you have with respect to your personal information, please visit our Privacy Policy.
What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser.These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
How do we use cookies?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
Necessary
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
| Cookie | Duration | Description |
|---|---|---|
| sessionID | session | Maintains a visitor’s session state during a browsing session. Used to distinguish one session from another while the user navigates the site. |
| __cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| _cfuvid | session | This cookie is used to support security, rate limiting, and session consistency by helping distinguish individual users who share the same IP address. |
| wt_consent | 1 year | Used for remembering users’ consent preferences to be respected on subsequent site visits. It does not collect or store personal information about visitors to the site. |
| rc::a | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| rc::c | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| wordpress_logged_in_* | session | WordPress sets this to indicate that you are logged in and who you are, for most interface use. |
Functional
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
| Cookie | Duration | Description |
|---|---|---|
| visited | never | Stores whether a visitor has previously visited the site or seen a specific site element, such as a popup, banner, or modal. |
| VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
| pardot | past | The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking. |
| li_gc | 6 months | LinkedIn sets this cookie to store the visitor’s consent regarding the use of non-essential cookies. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
| ytidb::LAST_RESULT_ENTRY_KEY | never | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
| yt-remote-cast-installed | session | The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video. |
| yt-remote-session-app | session | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. |
| yt-remote-session-name | session | The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video. |
| yt-remote-fast-check-period | session | The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos. |
| yt-remote-cast-available | session | The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player. |
| cp-impression-added-forcp_id_8356f | session | ConvertPlus cookie used to store whether a popup, message, or campaign impression has already been shown/dismissed, so the same message is not repeatedly displayed. |
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
| Cookie | Duration | Description |
|---|---|---|
| firstUTMCampaign | 1 year 1 month 4 days | Stores the first |
| firstUTMSource | 1 year 1 month 4 days | Stores the first |
| firstUTMMedium | 1 year 1 month 4 days | Stores the first |
| __utmzz | 6 months | Google Analytics sets this cookie to gather information about how a visitor uses the site. |
| __utmzzses | session | Google Analytics sets this cookie to gather information about how a visitor uses the site. |
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
| _gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _gd_session | 4 hours | This cookie is used for collecting information on users visit to the website. It collects data such as total number of visits, average time spent on the website and the pages loaded. |
| CLID | 1 year | Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited. |
| _clck | 1 year | Microsoft Clarity sets this cookie to retain the browser's Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID. |
| MR | 7 days | This cookie, set by Bing, is used to collect user information for analytics purposes. |
| SM | session | Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains. |
| _clsk | 1 day | Microsoft Clarity sets this cookie to store and consolidate a user's pageviews into a single session recording. |
| vuid | 1 year 1 month 4 days | Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website. |
| _gat_UA-* | 1 minute | Google Analytics sets this cookie for user behaviour tracking. |
| __Secure-YEC | past | Google/YouTube cookie used for analytics and audience engagement/statistics related to Google/YouTube services. |
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
| Cookie | Duration | Description |
|---|---|---|
| No cookies to display. | ||
Advertisement
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
| Cookie | Duration | Description |
|---|---|---|
| gclid | session | Stores or preserves the Google Click Identifier used for Google Ads auto-tagging, ad-click attribution, campaign measurement, and conversion tracking. |
| gacid | session | Stores Google Ads / Google Analytics campaign or client attribution data used to associate visits and conversions with ad campaigns or traffic sources. |
| pageviewCount | session | This cookie is used for determining the number of pages visited by a visitor on the website. It is used for marketing purposes. |
| bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. |
| MUID | 1 year 24 days | Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations. |
| ANONCHK | 10 minutes | The ANONCHK cookie, set by Bing, is used to store a user's session ID and verify ads' clicks on the Bing search engine. The cookie helps in reporting and personalization as well. |
| YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
| VISITOR_INFO1_LIVE | 6 months | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
| yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
| _gcl_au | 3 months | Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services. |
| _fbp | 3 months | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. |
| _gd_visitor | 1 year 1 month 4 days | This cookie is used for collecting information on the users visit such as number of visits, average time spent on the website and the pages loaded for displaying targeted ads. |
| visitorId | 1 year | ZoomInfo sets this cookie to identify a user. |
| SRM_B | 1 year 24 days | Used by Microsoft Advertising as a unique ID for visitors. |
| slireg | 7 days | Salesloft Live Website Tracking cookie that identifies the Salesloft server region where the team’s data is stored. Used as part of Salesloft web tracking. |
| sliguid | 1 year | Salesloft Live Website Tracking cookie that provides an anonymous user identifier across multiple requests. Used for lead identification and website tracking. |
| slirequested | 1 year | Salesloft Live Website Tracking cookie set once |
| site_identity | 1 year | Salesloft Live Website Tracking cookie set when an email recipient clicks through a tracked link; used by Salesloft to support multi-site tracking. |
| __Secure-ROLLOUT_TOKEN | 6 months | YouTube/Google cookie used to manage feature rollout, experimentation, or interface consistency for embedded YouTube services. |
| test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
| _lfa_test_cookie_stored | less than a minute | Temporary Leadfeeder test cookie used to confirm whether Leadfeeder cookies can be stored; related to Leadfeeder visitor identification and website tracking. |
| _lfa | 1 year | This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address. |
Others
Other cookies are those that are being identified and have not been classified into any category as yet.
| Cookie | Duration | Description |
|---|---|---|
| No cookies to display. | ||
Why do we use cookies?
Cookies are primarily used for administrative purposes and to improve a user’s experience on a website. We use a combination of first party cookies and third party cookies in order to support our website functionality, make our website more secure, understand how our website performs, analyze what works and where it needs improvement, provide you with advertisements that are relevant to you, and all in all provide you with a better and improved user experience and help speed up your future interactions with our website.
Manage cookie preferences
You can change your cookie preferences any time by clicking the Cookie Settings button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away. In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
Chrome: https://support.google.com/accounts/answer/32050
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
Microsoft Edge: Delete cookies in Microsoft Edge – Microsoft Support
If you are using any other web browser, please visit your browser’s official support documents.
What about other tracking technologies, like web beacons?
In addition to cookies, we use other tracking technologies on our website such as web beacons (sometimes called “tracking pixels” or “clear gifs”). Web beacons are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our website or opened an e-mail. This allows us to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether a user has come to our website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Updates to this Cookie Policy.
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. We encourage you to periodically visit this page to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.
Contact us.
If you have any questions about our use of cookies or other tracking technologies or any of the information contained in this Cookie Policy, please contact us at legal@bluefin.com. You may also contact us through our website or by post or telephone at:
Bluefin Payment Systems LLC
Attn: Legal Department
8200 Roberts Dr., Suite 400
Atlanta, GA 30350
United States
Phone: (US) (800) 675-6573
