Effective: April 24, 2020

About this cookie policy.

This Cookie Policy explains how Bluefin Payments Systems LLC (“Bluefin”, “we”, “us” and “our”) uses cookies and other tracking technologies to recognize you when you visit www.bluefin.com. You should read this Cookie Policy to understand what cookies are, why we use them, the types of cookies we use, the information we collect using cookies, and how to set and control your cookie preferences. If you have any questions about our cookie practices, please contact us at legal@bluefin.com.

To learn more about who we are, how we obtain and use your personal information, and what rights you have with respect to your personal information, please visit our Privacy Policy.

What are cookies?

Cookies are small text files that are sent to your web browser and stored on your device when you access a website. A cookie is used to store small amounts of data about your visit to that particular website. Cookies enable us to recognize your device and collect non-personal information about you such as general user activity, IP address, browser type, mobile device used, mobile device identifiers and other data collected from your device. When you exit a web browser, some cookies are stored in your device’s memory while other cookies expire or disappear.

Why do we use cookies?

Cookies are primarily used for administrative purposes and to improve a user’s experience on a website. We use a combination of first party cookies and third party cookies in order to support our website functionality, make our website more secure, understand how our website performs, analyze what works and where it needs improvement, provide you with advertisements that are relevant to you, and all in all provide you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use?

The cookies used on our website are grouped into the following categories.

The below list details the cookies used in our website.
JSESSIONIDUsed by sites written in JSP. General purpose platform session cookies that are used to maintain users' state across page requests.
viewed_cookie_policyThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
cookielawinfo-checkbox-necessaryThis cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given the consent to the usage of cookies under the category 'Necessary'.
cookielawinfo-checkbox-non-necessaryThis cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given their consent to the usage of cookies under the category 'Non-Necessary'.
cookielawinfo-checkbox-advertisementThis cookie is set by GDPR Cookie Consent plugin. The purpose of this cookie is to check whether or not the user has given their consent to the usage of cookies under the category 'Advertisement'.
test_cookieThis cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users' browser supports cookies.
IDEUsed by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
VISITOR_INFO1_LIVEThis cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
_gaThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.
_gidThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.
GPSThis cookie is set by Youtube and registers a unique ID for tracking users based on their geographical location
YSCThis cookies is set by Youtube and is used to track the views of embedded videos.

How can you manage your cookie preferences?

You can manage your cookie preferences by clicking on the “Cookie Settings” button found in the cookie notification banner at the bottom of our website and enabling or disabling the cookie categories on the popup according to your preferences.

Should you decide to change your preferences later through your browsing session, you can click on the “Privacy & Cookie Policy” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different web browsers provide different methods to block and delete cookies used by websites. You can change the settings of your web browser to block/delete cookies. However, please be aware that if cookies are blocked or disabled on your web browser then all of the features on our website may not operate as intended. Information about the procedure to follow in order to enable or disable cookies can be found at:

If you do not want Google Analytics to collect non-personal information about you, you can download the Google Analytics Opt-out Browser Add-on. For more information about how Google Analytics processes information or how to opt out of Google’s advertising features you should visit www.google.com/analytics.

To find out more information on how to manage and delete cookies, visit www.allaboutcookies.org.

What about other tracking technologies, like web beacons?

In addition to cookies, we use other tracking technologies on our website such as web beacons (sometimes called “tracking pixels” or “clear gifs”). Web beacons are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our website or opened an e-mail. This allows us to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether a user has come to our website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Updates to this Cookie Policy.

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. We encourage you to periodically visit this page to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Policy indicates when it was last updated.

Contact us.

If you have any questions about our use of cookies or other tracking technologies or any of the information contained in this Cookie Policy, please contact us at legal@bluefin.com. You may also contact us through our website or by post or telephone at:

Bluefin Payment Systems LLC
Attn: Legal Department
8200 Roberts Dr., Suite 150
Atlanta, GA 30350
United States
Phone: (US) (800) 675-6573