About Bluefin
Powering Data Security for the World’s Most Trusted Brands.
Our History
A legacy built on innovation. A future built on trust.
Founded in 2007, Bluefin was born from a simple but powerful idea: that secure payments and data protection shouldn’t come at the expense of usability or innovation. At a time when most security providers focused on blocking threats, Bluefin focused on neutralizing them — using advanced encryption and tokenization to devalue data itself.
Today, that vision drives every solution we build. From PCI-validated point-to-point encryption (P2PE) to vaultless tokenization, Bluefin empowers 35,000 clients in 60 countries to protect cardholder data, PII, and PHI — without compromising performance or flexibility.
With a growing network of 300+ partners and over 2.5 billion records secured annually, Bluefin has become the trusted global standard in payment and data security.
Management Team
John Perry
Chief Executive Officer
Huib Dekker
Chief Financial Officer
Tim Barnett
Chief Information Officer
Andrew Monroe
Chief Revenue Officer
Ruston Miles
Chief Strategy & Development Officer
Product Advisory Board
Stephen Orfei
Chairman Product Advisory Board
Dickson Chu
Board member
What Our Customers Say
Actual customer quotes from independent third-party research.
Exceptional Reputation
Bluefin has been the leader at the front of payment security from the very beginning.
Many providers may say they’re all PCI-Compliant and do the same thing – they’re not. All security is not created equal.
The processors can’t tokenize on their own. They white label Bluefin in their products for that.
Bluefin encrypts the PAN data before it even enters my network – every time. I never see it and I don’t ever want to see it.
The big data security players struggle in payments due to their lack of dedicated focus.
Mission-Critical Software
Payment security is not something you risk on a new vendor.
This is not a space where 99.9% is good enough. And it takes years and a several million dollar investment to prove out effectiveness like Bluefin has.
We don’t want to touch credit card data – too much liability.
Bluefin was the only vendor that could serve omni-channel payments for multiple processors.
When a vendor handles chain of custody in the P2PE process, it fully releases responsibility from the merchant.
Strong Business Value
Ultimately drives time and cost savings to reach PCI compliance – it helps significantly limit the scope of our assessments each year.
Perception matters, and Bluefin is known to prevent brand-damaging events like data breaches, etc.
It’s something we market to our customers – that they’re secured.
Many merchants don’t even realize their interchange fees are better because Bluefin is operating in the background.
