Senior sales and marketing leader Andrea Eaton will further Bluefin’s focus on partner and market expansion
October 18th, 2022 – Atlanta, GA – Bluefin, the recognized integrated payments leader in PCI-validated encryption and tokenization technologies that protect payments and sensitive data, today announced the addition of Andrea Eaton as the company’s new Chief Revenue Officer. The appointment of Eaton comes at a pivotal time in the company’s growth as it pursues plans for expansion into new markets.
“I am thrilled to welcome Andrea to the team,” said John M. Perry, CEO, Bluefin. “Her proven ability to create aligned go-to-market strategies that accelerate sales and position businesses as market leaders will be of incredible value to our customers and Bluefin as we continue our growth plans.”
As Chief Revenue Officer, Andrea will be responsible for Bluefin’s commercial functions including direct and partner sales, marketing, revenue operations, and customer success.
Andrea brings more than 15 years of marketing leadership and sales experience at public and PE-backed payments and technology companies. She most recently served as Chief Marketing Officer for DadeSystems, which was acquired by Versapay earlier this year. With prior roles at People’s United Bank and Bottomline Technologies, Andrea brings deep B2B payments and security domain knowledge to the Bluefin team.
“For years, Bluefin has provided businesses with mission-critical payments and data security capabilities, as proven by its impressive roster of 34,000 customers and 300 partners worldwide,” said Eaton. “I am excited by the possibilities I see to build on these strengths by optimizing our go-to-market approach, scaling sales and marketing, and delivering world-class customer service to an even greater portion of Bluefin’s massive addressable market.”