The threat of a data breach is no longer a matter of if, but when.
And as cyberattacks evolve, organizations are facing new and unexpected challenges.
In this video, Bluefin’s Founder Ruston Miles explores the latest shifts in data breach trends – who attackers are targeting, how they’re getting in, and what it means for businesses of every size.
From AI-driven phishing and deepfake audio scams to supply chain compromises and zero-day ransomware, threat actors are moving faster and smarter than ever. Even small and mid-sized businesses, vendors, and critical infrastructure providers are now in the crosshairs.
Ruston breaks down why speed and sophistication are the defining features of today’s breaches, and why traditional defenses like firewalls and antivirus tools are no longer enough.
Instead, organizations must take a data-centric approach to security – one that assumes breaches will happen and focuses on devaluing sensitive data so it’s worthless to attackers.
That’s the philosophy behind Bluefin’s data devaluation strategy, which protects payment, personal, and health data through encryption and tokenization, ensuring that even if hackers get in, they get nothing of value.
Stay informed. Stay ahead of data breaches
Learn more about our data devaluation solutions.







 
											