Dashing through the snow, to shop for Christmas Day, shoppers rush around, and use their phones to pay…
Yes, it’s that special time of year, where the buzz of last minute panic rings through the ears of holiday shoppers. If you are brave enough to face the masses at the mall to finish off your gift list, past experience would have you expecting long lines, picked over merchandise, and rattled tempers.
The times are a changing… and this holiday season, holiday shoppers have proved to be “rush ready,” using their smartphones to shop and pay more than ever before. From December 2-14, according to data from Custora, the shares of sales completed on a smartphone jumped from 8% in 2013 to 14% in 2014, where sales on tablets slightly increased from 10% to 11% and decreased on desktops to 75% from 82% in 2013.
Retailers too, are busting their own lines and getting smarter, using mobile devices to decrease customer lines and rich point-of-sale (pos) software to collect customer data on each sale. Knowing when and what their customers buy provides the merchant with tools to better manage their inventory, enhance customer experience and gain an advantage over their competition.
Along with the increase of mobile shopping and the convenience it provides comes the increased chance of fraud. Mobile security is vital and merchants need a safe, secure way to process payments, protect their customer’s data, and avoid being the next victim of a data breach.
Bluefin Payment Systems offers merchants QuickSwipe, the first, to date, PCI-validated mobile payments solution in North America. Guarded with the highest level of security features – point-to-point encryption (P2PE) and tokenization – QuickSwipe P2PE arrives just in time for Christmas!
Happy Holidays and safe shopping to all!